Exploring Scale and Proportion: Designing an Exhibition Space for NeoCon with Iconic Furniture

NeoCon is an exhibition held in Chicago. This project involved designing an exhibition space for our assigned company and product collection. I was thrilled to begin with the Cesca chair by Knoll and the 20/20 Table by Muuto.

I've always loved experimenting with scale and proportion. I'm a genuine enthusiast of miniatures and a fan of Alice in Wonderland. The "Eat me" and "Drink Me" segments of the story have stayed with me since I first heard them. Inspired by my passion for making scale appear whimsical, I noticed that both the cantilever chair and table shared a "U" shape. I envisioned creating an "arch" to walk under by turning the chair on its face to enter the area. This inspiration guided the creation of this commercial space. I hope you can see how enjoyable this project was for me through the creative design.

Software Used:

Adobe Suite

Sketch Up